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Lexus: The Relentless Pursuit Chester C. Dawson, III

Lexus: The Relentless Pursuit

Chester C. Dawson, III

Published
ISBN : 9780470821107
Hardcover
259 pages
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 About the Book 

Offers an insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This title presents the success story that explains how the Japanese giant went from zero to 25 per cent share of the luxury car market in the spaceMoreOffers an insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This title presents the success story that explains how the Japanese giant went from zero to 25 per cent share of the luxury car market in the space of only ten years.